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Social Media Marketing Associate

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Posting Information

Position Information

Position Type Permanent Staff (SHRA)
Is this an internal only recruitment? No
Position Title Public Comm Specialist - Advanced
Working Title Social Media Marketing Associate
Position Number 20025188
Vacancy ID P007883
Budgeted Hiring Range $55,000 - $70,000
Pay Band Information

For more information on the pay band for this branch and role, please click here .

Salary Grade Equivalent 73
Full-time/Part-time Permanent/Time-Limited Full-Time Permanent
If time-limited, estimated duration of appointment
Hours per week 40
Work Schedule

8am – 5pm, Monday – Friday, Occasional nights and weekends.

Department Name and Number WUNC-FM-259000
Date First Posted 11/10/2017
Closing Date 12/07/2017
Position Location Chapel Hill, NC
Position Posting Category Public Relations/Communications/Marketing

Position Summary Information

Department Description

WUNC Radio provides quality news, information and entertainment programming to a broad listening audience throughout North Carolina, the United States and the world. WUNC serves North Carolinians from Greensboro to the Outer Banks through a network of six stations, with a weekly cume of approximately 400,000 listeners.

Equal Opportunity Employer

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Position Description

WUNC’s mission is to provide high-quality news, cultural and entertainment content to create a more informed and engaged community. The Social Media Marketing Associate position supports that mission by disseminating WUNC content to the community via social media. This position will strategically expand WUNC’s social media following by defining and implementing comprehensive strategies to increase conversions, brand visibility, listener engagement and traffic across all social channels. This complex, multi-faceted role will enable WUNC to foster deeper relationships with listeners and ultimately drive audience growth and engagement to higher levels. This in turn will also transition into increased financial support for WUNC.
The Social Media Marketing Associate will manage and grow the WUNC brand through relevant social channels to target audiences as well as the local communities. This position will strategize with internal stakeholders to engage key target audiences through valuable content and grow them into brand advocates. Furthermore, it is crucial for this position to possess an in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios. The position will serve as WUNC’s internal subject matter expert for those platforms which include but are not limited to Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Essential Skills, Knowledge and Abilities

The Social Media Marketing Associate is a professional who knows and understands public media’s significance in the world of digital platforms, marketing and online fundraising. The individual must have exceptional judgment, grammar, writing skills and discretion in order to carefully make real-time decisions about how best to represent WUNC in online conversations. In addition the successful candidate will have:
• Experience with social media and/or on line fundraising.
• Demonstrated knowledge of digital media formats, web development, graphic design, and digital communication platforms.
• Demonstrated knowledge of online communities, engagement and interaction.
• Great customer service attitude.
• Excellent oral and written communication skills.
• The ability to build rapport with donors and listeners.
• High attention to detail with the ability to think strategically, manage time and effectively prioritize to achieve station goals.
• Ability to create original content including graphics for social media platforms.
• Ability to work independently. Excellent time-management skills and self-motivation.
• A collaborative personality who enjoys working as part of a team and values communicating with management and peers for feedback/insight.

Preferred Qualifications

Bachelor’s degree preferred.

Deep familiarity and enthusiasm for public radio and experience working at a public radio station preferred.

Minimum 2 years of experience with social media and/or on line fundraising preferred.

Required Licenses/Certifications
Special Physical and Mental Requirements
Position/Schedule Requirements Evening work occasionally, Overtime occasionally, Valid NC Driver’s License, Weekend work occasionally
Position Attributes
Stimulus/ARRA Funded No
Quick Link http://unc.peopleadmin.com/postings/130692

Contact Information

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Applicant Documents

Required Documents
  1. Cover Letter
  2. Curriculum Vitae / Resume
Optional Documents

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
    • Bachelor's, Master's, or Doctorate in a related field
    • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
    • Associate's in a related and 2 years of related experience
    • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
    • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
    • None of the above